A fictional energy drink called Radical Red that’s inspired by the color of the same name. I aimed for a skateboarding demographic so I created collaborations with brands that’ll target the appropriate audience.
Specially marked cans contain a QR code with a chance to win Skullcandy x Radical Red wireless earbuds. Vans does plenty of collaborations so it made sense to have a Vans x Radical Red pair of sneakers. Social media posts were created for both. Lastly, the X Games is the premier skateboarding competition so I made a radical rendition of an X Games skate park.
