DealFlow Events rebranded their Healthcare MSO Conference into The Healthcare Services Investment Conference. With that, I was tasked with creating a logo for the new name. Given the length of the name, I knew I had to use a condensed typeface to prevent the logo from being super wide. To add more color and identity to the logo, I designed an icon to go with it. When choosing the color palette I searched for common healthcare colors which led me to both blue and green.
After designing the logo, it was time to design the website and overall color palette which consisted of blue, green, and gray. It gave off the sense that this was a serious conference while having hints of colors to give the website some life. I created the marketing emails, social media posts and venue signs.
