Taking the reins in rebranding The Venture Debt Conference, I had complete creative freedom to overhaul not just the logo but also the branding colors and website.
While crafting collateral for the 2023 conference, the logo and website were already established. Leaving me with less creativity to create some breathtaking designs.
Following the success of the inaugural event, the goal was to announce the 2nd annual event. Leading the design efforts, I envisioned a modernized approach, opting for a sleek design over the archaic corporate aesthetic.